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Kuhn Julia (1972- ).
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Stegu Martin (1952- ).
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Onomastics goes business : role and relevance of brand, company and other names in economic contexts / ed. by Holger Wochele, Julia Kuhn, and Martin Stegu. - Berlin : Logos, 2012. - X, 287 s. : il. ; 24 cm.
Author
Kuhn Julia (1972- ). Red. Stegu Martin (1952- ). Red.
Subject
Marketing Marka (ekonomia)
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Logos Verlag Berlin.
Papers from international symposium on "Names in the Economy", held at the Wirtschaftuniversität Wien from 15 to 16 June 2007.
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Biblioteczne Centrum Obsługi – na zewnątrz
There are copies available to loan: sygn. 40310 [na zewnątrz] (1 egz.)
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